My name is Chris, and I am a media junkie.
Hi. My name is Chris Varner and I am a media junkie.
I have spent my entire career in some form of media or another. I moved to Wilmington from the Outer Banks in 1994 and my first job was working for a couple of now defunct music magazines. In 1995, I got my first "real job" at the local NBC affiliate, WECT, where they had me operate a studio camera on DAY 1 on the early morning news show. I remember the terror of going live with no experience at all. Welcome to television! I eventually moved out of news and spent a few years there as Creative Services Director, where I learned to produce and edit television commercials. I also learned how television advertising works, and how television schedules are placed and constructed, Although I wasn't getting paid very much, I look back on those years as a graduate school of sorts.
From there, I was hired by EUE/Screen Gems Studios here in Wilmington as the Commercial Production Coordinator. Essentially, I was hired to recruit large commercial production projects to Wilmington, and to be the liaison between the studio and the commercial productions working there. At the time, Screen Gems Studios was home to a little show called Dawson's Creek. This was my introduction to the film industry, and I got to know some of the players that made the industry in Wilmington tick. One of my direct bosses was Frank Capra, Jr., son of the legendary director. I loved Frank. We shared the same birthday and I always felt that we were kindred spirits.
I eventually decided that hands-on production was my true love, and I started Right Point Media in November of 2001. In 2003, I was ready to have some "big boy" office space, and Screen Gems graciously offered me some. For exactly eight years, Right Point Media was headquartered on the EUE/Screen Gems Studios lot. Over those eight years I gained both advertising and production clients AND continued to make inroads into the local film community. Again, those years were crucial to where I am today in my career.
The bottom line: I have spent my entire career in media. I am a skilled producer, editor and camera operator. I have worked with some of the biggest media companies on the face of the planet. I am a member of the International Cinematographers Guild and I am an FAA Part 107 drone operator.
I am also passionate about advertising and know how powerful a well constructed campaign can be. I love watching my clients experience success. I love knowing that I and the people I assemble to help me had something to do with it. Advertising is constantly changing in this digital world, and I enjoy learning about new ways to reach a target audience. There is no one-size-fits-all method in advertising. Every business is unique in its own way, and what works for one company may not work for another.
RPM is not the biggest or the loudest agency in the market, but I take care of my clients. If you know you need to advertise but don't know where or how to start, give me a call.