There are many reasons why it is beneficial to work with a media buyer at an advertising agency, so many in fact, that we could go on ad nauseam. In order to save you from reading another long, dribbling, mediocre blog we will get right to the point. In no particular order (they're totally in a particular order) here are best reasons for working with a media buyer:
1. BUYING POWER - Agencies leverage their buying power to ensure their clients pay the most competitive rates for that media time/space. Media buyers NEVER buy the "package of the week", as this does not accomplish the goal of being in front of the right audience at the right time for the best price.
2. NEGOTIATING SKILLS - Media buyers have fierce negotiating skills because it is their job to negotiate complex deals with media outlets in order to ensure those buys include added value. Value added to the buy might include sponsorship's, events, bonus spots, etc.
3. CAMPAIGN GOALS - a great agency will safeguard your brand and guarantee the media buy is in line with the over-arching strategy and marketing efforts for your company.
Allow us to close out with a crucial detail. Shhhhhh, lean in, this is what the television and radio stations aren't telling you ( and who can blame them) - it doesn't cost you a dime to have a media buyer place your television and radio buys.
If you would like to have a casual chat about the benefits of working with a media buyer don't hesitate to call. We'd love to have you by for a tour! RPM: 910.264.6263