Seeing the year-over-year positive trend in favor of using video as a marketing tool comes as no surprise to any of us - it was inevitable. We have had a love affair with television and movies for decades! Let's face it, we really like to watch stuff. That pathway for receiving information via viewing easily translates to how we like to receive marketing messages as well. Here are three incredibly important reasons for incorporating video into your marketing efforts stat:
1. By 2018, online video will take-up 79% of consumer internet traffic (MWP). Yes, that's a bit of a crowd, but if you can't beat them join them.
2. 55% of people watch video online everyday (MWP). I bet by the time you finish reading this it will be 56%. You want and need your brand to be in front of those people who say "yes" to video. It will significantly improve your consumer engagement.
3. 96% of B2B companies are planning to use video in content marketing over the next year (MWP). Video is a powerful, valuable and affordable sales tool.
Video creation is easily accessible to you. I'm guessing one of the reasons you have not started using video in your marketing strategies is simply because you feel it will be an enormous under-taking and expense. That is not the case. Finding the right partner (a-hem) who will streamline the process for you is the key to success. Now, we cannot finish your month-end revenue reports or tackle the organization of your supply chain but we can easily and skillfully create rich and relevant video for your company!