Advertising across multiple platforms delivers a higher ROI. According to the Advertising Research Foundation (ARF), companies can increase return on investment 19% by increasing from one media platform to two. Through extensive research the bright minds at ARF have found (and we whole-heartedly agree) that advertising is more likely to be encoded in long-term memory if people encounter it in multiple media. That recall will be most effective if the branding and messaging are consistent throughout each platform.
We have experienced this type of multi-layered success with our clients. After much strategic planning and research we decipher which will be the most effective outlets for the most affordable investment.
For example, combining television advertising and digital advertising has driven incredible ROI for many of our clients. Television creates awareness and builds a reputable brand among larger audiences and the digital pushes that consumer to the website and ultimately to a sale.
Business owners and marketers are hesitant to expand media platforms. We get it, it's human nature. When we don't understand how to go about something we simply don't. That is why it's important to work with a media buyer and strategist. They know how to put your business in front of the right audience at the best time with the most effective message.
A multi-platform approach to marketing and advertising builds and creates momentum and at the end of the day it delivers the ROI needed for growth!