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Call-to Action is Imperative

November 17, 2017


Using a "call-to-action" in advertising is vital to the success of the campaign for many reasons! Most importantly it speeds up conversions, expands growth opportunity, increases revenue and ultimately increases profits. CTA's, as their known in industry, can be used in hundreds of different ways but always with the same objective in mind and that is for the consumer to take a next step. This "next step" may be offered to them in a variety of ways: as buttons in social media, as a link in email marketing, as a special number to call in traditional advertising, or a coupon to be redeemed on the spot.  The value to you, the advertiser, is that using a CTA in our digitally-obsessed climate is measurable. You will know quickly, thanks to analytics, if your action request is powerful enough. You should continue to tweak the call-to-action until you get to the sweet spot with response and return on investment. Let's continue this discussion over coffee - call NOW to schedule a meeting with our incredibly talented advertising team. 910.264.6263 


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