No resting on your Laurels when it comes to managing a Facebook page. Mark Zuckerberg and his team announced on January 11th that there has been another algorithm change to the Facebook news feed. According to Facebook brass, the algorithm is being tweaked to "prioritize posts that spark conversations and meaningful interactions between people" and to "prioritize posts from friends and family over public content".
That sounds fantastic but what does that mean for us? Well, on the positive side it means much less spam spilling into our news feeds. However, for businesses or administrators managing a Facebook page it means encouraging our "fans" to set your page as a priority so that it will be one of the first to come into their news feed. Follow these easy steps (or CALL US for assistance) to prioritize what comes into your news feed (and share these steps with your "fans"):
Step 1: Tap the three horizontal lines in the bottom-right corner of the screen.
Step 2: Tap “Settings.”
Step 3: Tap “News Feed Preferences.”
Step 4: Tap “Prioritize who to see first.” This will take you to a list of your friends and “liked” Facebook pages. Note: Users or pages that you’ve unfollowed won’t appear in this list.
Step 5: Scroll through the list until you find a friend or page you wish to prioritize, and tap their profile picture to flag them as “see first.” A star will appear next to their profile picture. If you tap the wrong picture or change your mind about flagging a friend or page as “see first,” tap their profile picture again to remove the star.
Finally, if you need help finding the friend or page you wish to prioritize, scroll down slowly until a search bar and sort button appear at the top of the screen. Tap the search bar to search for a friend or page, or tap the sort button to sort and/or filter your “see first” list.
In addition to the priority feature there are a few strategies for improving Facebook engagement moving forward. First, use Facebook LIVE more! According to Facebook, live videos are totaling six times the interactions of non-live videos. Secondly, use groups more often - Facebook is attaching value to utilizing the group feature on their platform. Lastly, in an effort to dominate local events and local listings Facebook has re-branded its Events app and it will now be called Local. Events-driven local businesses will want to be a part of the "local" Facebook scene to reach and engage with their fans!
No doubt, just as we are settling in with the new algorithm it will be changed again... Life in the digital-age is certainly not boring. CALL TODAY we would love to help with your social media needs! 910.264.6263