In-stream video AKA pre-roll video is a fantastic strategy for reaching people who love to be on their devices, so basically, everyone. What is pre-roll (could be mid or post video too depending on where it runs)? Pre-roll video is essentially paid placement online of a video commercial that will run on a large variety of online exchanges. It may be in the form of graphics, voice, animation, etc. For example, when you're playing Words With Friends (free version) and after each play the spokesperson from your local car dealership is speaking to you about their latest promotion. That is in-stream video. It might seem intrusive, but it serves a purpose and has many benefits to marketers.
First, consumers have to watch the video because they are often non-skipable. So, your message is getting seen by your desired target audience while they're engaged in an online game, article, etc.
Secondly, there is always a call-to-action or next step at the end of the pre-roll. This builds great response and interaction with your brand. Lastly, you can target prospective consumers demographically, geographically, by topics, keywords, behavior, and interests, so there will be little to no waste with this advertising investment.
Video is essential, and frankly, expected these days. If you don't know how to take the first step to start building a video library, please call us today. Our simple step-by-step process will get you on the right path to using video as a sales tool in email marketing, on social media platforms, in pre-roll advertising, and on your website. We have been producing rich video content for businesses in our region for over 16 years. Take a peek at some of the high-quality work we produce on the home page of our website here as well as our production reel here.
We look forward to partnering with you! Call to schedule a meeting and a tour of the RPM Studio.