As marketers we are always exploring and implementing best practices for successfully engaging external audiences, and video has become one of the top verticals for getting those messages out to the public. But let us not forget about the enormous importance of well-executed and purposeful internal communication. Video is a powerful marketing tool for building a brand and also an amazing resource for reaching your internal audience. In this article we explore a couple of cost-effective and engaging strategies for using video internally.
1. Corporate Videos - we have seen a substantial increase in video use for corporate messaging. Sharing quarterly updates or annual reports with employees and/or share holders via a video message can be rather cost effective. Video is also an impactful vehicle for sending a message of appreciation to employees. The written word certainly serves a purpose but when you can deliver a heartfelt message "in person" via video, well, that really packs a punch! How about hearing and seeing an exciting quarterly update from the CFO sharing news about exceeding goal in a particular quarter - WOW! That would get the team energized. There are endless possibilities for sharing internal news via video, and finding a reliable video partner, like RPM, is the key to success.
2. Employee Training Videos - investing in employee training videos will be an effective cost-cutting tool down the road plus an excellent resource for HR and management. Using video to train and on-board new employees will free up man power and streamline the induction process. Did you just see your bottom line grow? Video requires less time to teach or explain a process than written content, plus it's fun. You can show a little bit of your sense of humor and corporate culture in the videos.
Now that you've learned more about the strengths of using video as an internal communication tool how can we help you accomplish improved internal communication for your company utilizing video? Call today to schedule a fun brainstorming session with our video production experts!
Right Point Media is a full-service Advertising and Video Production Agency located in beautiful Wilmington, North Carolina serving the southeastern region. 910.264.6263