We see progressive, forward-thinking companies gaining market share weekly by incorporating video into their over-arching branding strategies. Industry leaders, such as Under Armour, Apple, GoPro, P & G, Google, etc. make sure they are connecting with prospective consumers via video engagement on a near daily basis.
We aren't seeing that same level of brand outreach from the legal industry. But, why not? It's not sexy or exciting enough of a topic? We all need an attorney at some point, so why not tell your firm's story on the most engaging platform available? Video. In this article we share several ways in which video marketing can take your firm to the next level when it comes to online engagement and conversion.
Historically, the most obvious way an attorney utilized video was for case work or in traditional advertising, such as: forensic video enhancements, trial support videos, case work studies, and television commercials. These are fantastic uses of video, however in our digitally-obsessed world we would like to see law firms increase their online presence by using video in the following ways:
1. Website Videos: Introduce your firm and tell your "story". This is often the only "face-to-face" time you will have with prospective clients during their online research phase. Make a great first impression and see your call volume increase!
2. Email Marketing: You've been building your database for years, now is the time to connect with past clients via video. Share a short, informative video providing expertise on a few key topics in your area of specialty and remind people why your firm should be their legal partner.
3. Social Media Marketing: Video allows you to build a brand online, develop brand ambassadors, and more importantly video allows you to share your ideas clearly and tell your story more reputably. But, the number one reason to use video across your social media platforms is ENGAGEMENT! Audiences are significantly more likely to watch a video than they are to read content. Always encourage your audience to take a "next step", like calling your firm for a consultation or filling out a contact form.
I can sense an overwhelming "I'd rather not deal with this - how would I even get started with video" energy coming from you..... I'm here to tell you that when you partner with RPM for all of your video marketing needs we are going to make it a seamless, painless, and actually FUN process. How do we do that? Call today to set a casual meeting with our production team and we will walk you through it.
WHY RPM? Right Point Media is a full-service advertising and video production company located in Wilmington, North Carolina. We have been serving the region since 2001 and provide hands-on, project-based advertising and commercial video production services. RPM Focus: Client Growth and Market Expansion, Strategic Media Placement, Engaging Video Content, and Social Media Services