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Healthcare Marketing with Video

May 30, 2018

​We have had the great pleasure of working with the healthcare industry in our region for years.  We use cutting edge video technology to create unique and relevant content for websites, social media

platforms, video marketing, and television commercials.  Watch our RPM healthcare reel here.  

 

In the crowded healthcare arena it is incredibly important to separate your practice from the competition.  Patients want to feel connected to their medical team, and outside of communicating with them in person, there is no better way to make that meaningful connection than with video.  According to the good folks at www.practicebuilders.com, "messages conveyed using graphics and visuals are 43% more effective." 

 

If video is not part of your current marketing initiatives here are a few easy ways to get started:

 

1. Website Videos - partner with a brilliant and experienced team (like RPM) to create a video that introduces your practice and it's services.  Have some interview-styl

 

e footage of the doctors and/or leadership team welcoming prospective patients to the practice.  This introduction video offers the warm, personal connection needed for a prospective patient to feel comfortable with your office.  Adding a product video on your website can increase conversion rates by almost 80 percent.

 

2.  Social Media Video - partner with a creative and experienced team (like RPM) to produce relevant, fast-paced, uplifting video that tells your practice's "story".  Use this video across your social media platforms for increased engagement.  This type of video also makes for a fantastic recruiting tool when looking for new talent.

 

3.  Email Marketing - partner with a cutting-edge and highly experienced video production team (like RPM) to create an "explainer video" that explains what type of practice you have and the services offered.  This style of video is an extremely effective sales tool in email marketing. Also, 58% of people believe that medical practices with good quality video content are more trustworthy!

 

In our digitally-obsessed world, video marketing is the key to increased engagement and higher conversion rate.  Begin creating your video library today with the help of the stellar team here at RPM. We look forward to helping you tell your "story"!  Call to schedule a consultation.  910.264.6263

 

 

 

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