5 Great Reasons To Add Drone Footage to Your Website
June 13, 2018
By now it is an established fact that websites with videos perform better than those with static content. In our “show, don’t tell” culture, people prefer to watch videos over just looking at photos or reading write ups. As video attention spans get smaller and smaller, (now somewhere between 5 and 8 seconds according to Sprout View Media) it has become imperative to catch a viewer’s attention immediately. Starting your video with a captivating drone aerial clip can help your viewer settle into their seat and actually listen to what you’re saying.
Still not sure if this new media is right for you?
5 reasons Why You Need to Add Drone Footage to Your Website.
1. Drone Video Provides a More Memorable Web Experience
Drone footage is captivating—regardless of the video—and when do you want your potential customers to be most captivated and engaged? When they land on your website, where you hope they’ll make a purchase or fill out a lead form. Drone footage can help you catch the eye of potential customers at a crucial moment.
2. Drones Put You Ahead of the Competition
Not everyone has ventured into drone video, which helps yours stand out in social feeds. A realtor sharing drone footage of a new property or piece of land would garner much more attention than a few photos, for example.This could lead to more referrals and first-time customers because you’re “the company that has those awesome drone videos!”The drone footage we shot of the ocean front homes on Kure Beach really showcases their proximity to the water, their pools and decks and the size of their lots.
3. Drone Footage Can Capture the Size and Scale of Your Business
Our client Southern Metals wanted to highlight the scope of their 60,000 sq foot resale facility. We knew that a drone would be the best way to capture the sheer size of their operation as well as their impressive inventory of metal. The movement of the drone also adds some visual excitement to the video. You can check it out here.
4. A Drone Can Dramatically Highlight Your Special Event
Drone footage provides a great way to advertise a popular event or a successful sales opening by capturing a bird’s eye view of the crowd in a dramatic way. This video (link to vimeo video) we produced for The Penguin Concert Series at Greenfield Lake Amphitheater uses drone footage to effectively capture the concert going experience as well as the beauty of the location.
5. Drone Video Can Tell a Great Before and After Story About Your Product or Service
For Custom Builders, Landscapers, House Painters, Pressure Washers, Pool Cleaners before and after aerial drone footage can capture the benefits of your service in an exciting way. Photos are fine, but watching something magically transform before you eyes is far more compelling.
Are you ready for take off or is your tray table still down and your seat belt unfastened? Call the team at RPM to schedule a consolation - we’d love to help you tell your story and captivate more visitors on your website with exciting drone footage. Come fly with us! 910.264.6263